CQ® Sales: Use Cultural Intelligence to Reach New Markets

The world of selling has changed drastically over the past decade. Not only has social media completely revolutionized the sales process, but globalization has had a dramatic effect on how much organizational and individual cultural values play a role in a seller’s ability to penetrate a new company, uncover new sales opportunities, and close a deal. In many instances, the process has become far more complex, thereby contributing to significantly longer sales cycles, smaller deal sizes and decreased revenue.

Learning Outcomes

• Understand CQ and how it can benefit a sales professional
• Develop an understanding of 10 cultural values and how to leverage them to conduct better sales discovery, pitching and negotiating
• Recognize the cultural values that are most relevant to the sales process
• Construct a strategy for selling to individuals, teams and business units with certain combinations of cultural values

You Will Receive

• Access to CQ Starter and MyCV™ e-learning courses
• CQ Your Sales Guide (40-page guide you can reference anytime)
• Personal Cultural Values Profile
• Case Studies
• CQ Sales Simulation Materials
• Real-time feedback on your ability to sell into new markets
• Certificate of Completion that can be shared and added to your social media accounts
• Digital Badge to validate your accomplishments. Showcase your digital badge on your email, resume, and social media accounts!